You’ve spent the morning typing up your best blog post yet. You put so much time into this one, you just know people want to read it, and should. Hmm. How will they find it? How do you get the people to the post? Where do you share the link to get the traffic you’re looking for?
Well, you could wait on Google to rank it and see if it turns up in the search results. But, that takes too long. You could pay for ads on Google or Facebook. But, that’s too costly. So, you do what all bloggers do, you share it.
There are many, many ways to share and promote your post, but I’m going to highlight what I feel to be the Top Five.
Facebook is a place to interact with your fans. Most people are going to hit that LIKE button because they want to hear what you have to say. Blog posts definitely need to be landing here. Always include an image, always. Images get noticed. Images get shared. A link with an image is great. You could also post an image and put the link to your blog post in the description area. It’s been said that images get shared more often than links, but I doubt links get clicked when just attached to an image. Either way, make sure some interesting image is included when you share your link.
Twitter is another, smaller, place to interact with your fans. Do not assume that your Twitter followers are also on your Facebook list. I definitely have some people/sites/things that I follow on Twitter and not on Facebook and vice versa. It’s partly my way of organizing my stuff. You should definitely tweet every blog post! When you post to Twitter include your blog title or something catchy and a shortened link. Be sure not to use all 140 characters, leave some characters free. Your goal is for people to retweet, possibly with a comment of their own.
3. Bookmarking Sites
Users of Digg, StumbleUpon, Reddit and Technorati are looking for things to read. Submit your blog post and give them something! You don’t need to use all of these, just pick one if you want. I don’t have time to focus on them all so I plan to only use one. This would be a great place to get blog ideas as well. Bonus!
4. Email Signature
I don’t recommend doing this for every blog post, but definitely the good ones. Just add a link to your email signature. I use Wisestamp for this purpose, easy to set up, easy to use. It works! I’m running a fundraiser for my son and I put the link in my email sig and I have actually had people follow the link and donate. (You can too if you want!) Awesome!
Yeah, yeah, I’m telling you to do something I don’t do, yet. Oh, well. If you run a newsletter, add a blog post link or two to the next one you send out. People subscribed because they want to hear from you. I’m sure you’re looking for newsletter content, use what you’ve already written. This is just another avenue to reach out to the people that have expressed interest in you.
Where do you share your blog post? How about sharing a post below by commenting to this article. I have this great CommentLuv plugin that automagically adds your latest blog post link to your comment 😉