If you want clients, clients that buy from you, you have a little work to do. You must focus on the “Know Like Trust” factor. You’ve got to build and maintain relationships. Know-Like-Trust is what it takes to build a good customer base, one that will return to you over and over again. Think about it, when you go to make a purchase are you more likely to buy from Joe or Jane? Joe just set up shop on the street corner, you only know his name because it’s on his sign. Or, will you walk 2 blocks to Jane, the lady you purchased from last month and loves to greet you with a smile and a piece of caramel? Jane, right?! You need to be Jane to your customers!
Know
Give your prospective clients a chance to get to know you. If they don’t know you exist, they aren’t going to become a client. You can obtain the know factor with your website, your social profiles, your advertising. Get out there so they know you are there. Let them know who you are and what you have to offer.
Like
While they’re getting to know you, give them reasons to like you. Trust me, if I don’t like for whatever reason, I am not giving you my money! Be friendly and authentic, make them smile and they’ll be more open to opening their wallet. Be there, be everywhere. Introduce yourself on your website, put up a photo. Have a conversation on Facebook or Twitter. Be warm and friendly, someone they would want to have coffee with!
Trust
You have to build trust slowly. Trust is built by peers in your industry referring to you, clients talking (good words hopefully) about you, being authentic.Trust takes time. Stand behind what you say, follow through when you say you’re going to do something. Don’t disappear, be always present.
Focus on the Know-Like-Trust and watch your business grow.
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